Klaviyo

Send Kameleoon experiment and personalization campaign event data to Klaviyo to use exposure data in segments, mailing lists, and SMS marketing automation.

Klaviyo is a marketing automation platform that automates SMS and email marketing to help businesses acquire, retain, and grow their customers.

Klaviyo stores your customers’ data and lets you build experiences across email and other channels, and measure the results in revenue.

Key benefits:

• Klaviyo stores all of your customer data, then lets you build experiences across email and owned channels, and measures the results in terms of revenue, not just opens or clicks.
• Sends Kameleoon campaign events data to Klaviyo to use them in segments and/or mailing lists.

Activate Klaviyo on Kameleoon

You must enable Klaviyo. To do this:

1. Open the Kameleoon app.
2. Click Admin > Integrations.
3. Search for the Klaviyo integration and click it.
4. Click Install.
5. Select the projects on which you want to configure Klaviyo.
6. Click Validate.

You will then see it appear in the installed tab with the number of projects where you configured the tool.

The data will be automatically pushed to Klaviyo if you’ve installed it on your pages.

If you need to change the behavior of the native bridge, you can create a custom analytics bridge and use the Klaviyo sample code on the Kameleoon Github repository.

Associate Klaviyo with a Kameleoon campaign

In the Graphic/Code editor

When finalizing your experiment:

• Click Integrations > Klaviyo.

The summary pop-in will mention Klaviyo before going live. Kameleoon will automatically transmit the data to Klaviyo and you can view your results directly in the tool.

On the personalization creation page

You can select Klaviyo as a tool for a personalization the same way you would in an A/B test.

On the Results page

Once you set Klaviyo as a reporting tool for an experiment, you can select (or clear) it via the Kameleoon Results page. To do this:

1. Click the three dots menu in the top right of the screen.
2. Select Experiment configuration (Open configuration for personalization). A side menu appears.

3. Scroll to the Reporting tools section, then click Edit. The Finalization page appears.
4. Click Integrations.
5. Click Activate on the Klaviyo tool.
6. To save this step, click Next.

On a feature flag

To add Klaviyo to a feature flag:

1. Click Edit on the feature flag you want to track.
2. Click Integrations in the Reporting section. All the integrations you’ve enabled appear.
3. Toggle Klaviyo on for Delivery rules, Feature experiments, or both.

Learn how to manage third-party analytics integrations