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The mParticle platform collects data from inputs (mobile apps, web, feeds from external SAAS providers, data sent via its Events API) and forwards it to output services for analytics, attribution, storage, audience targeting, and push notifications. With the mParticle integration, you can send mParticle events when a Kameleoon experiment or personalization targets a visitor, and push results to mParticle. Key benefits:
  • Use mParticle as your reporting tool for Kameleoon.
  • Simple integration with the ability to modify the native bridge via a code sample from Kameleoon’s Github.

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Activate mParticle on Kameleoon

The first step is enabling mParticle:
  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Search for the mParticle integration and click it.
  4. Click Install.
  5. Select the project on which you want to activate mParticle.
  6. Click Install.
You will then see it appear in the installed tab with the number of projects where you configured the tool. The data will be automatically pushed to mParticle if you’ve installed it on your pages.
If you want to change the behavior of the native bridge, you can create a custom analytics bridge and use the mParticle sample code in the Kameleoon Github repository.

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Associate mParticle with a Kameleoon campaign

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In the Graphic/Code editor

When finalizing your experiment, click the Integrations step to configure mParticle as a tracking tool. Select mParticle.
The summary pop-in will mention mParticle before going live. Kameleoon will automatically transmit the data to mParticle, and you can view your results in the tool.

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On the personalization creation page

You can select mParticle from the reporting tools for a personalization in the same way you would in an A/B test.

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On the Results page

Once you set mParticle as a reporting tool for an experiment, you can select (or clear) it via the Kameleoon Results page. To do this:
  1. Click the three dots menu in the top right of the screen.
  2. Select Experiment configuration (Open configuration for personalization). A side menu appears.
  1. Scroll to the Reporting tools section, then click Edit. The Finalization page appears.
  2. Click Integrations.
  3. Click Activate on the mParticle tool.
  4. To save this step, click Next.

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On a feature flag

To add mParticle to a feature flag:
  1. Click Edit on the feature flag you want to track.
  2. Click Integrations in the Reporting section. All the integrations you’ve enabled appear.
  3. Toggle mParticle on for Delivery rules, Feature experiments, or both.
Learn how to manage third-party analytics integrations