6sense

Use 6sense company data, predictive scores, and segments as targeting conditions in Kameleoon experiments and personalizations.

With the 6sense integrations, you can deliver personalized experiences based on 6sense data, including company information, user scoring, or any segment.

Key benefits:

• Use any 6sense data, including predictive scores, in Kameleoon to target your visitors.
• Filter and break down Kameleoon reports using 6sense data.

Learn more about 6sense

Use 6sense data attributes as a targeting condition in a Kameleoon segment

To use any 6sense attribute in a campaign (experiment or personalization) as a targeting condition, follow these steps.

Fetch and use 6sense segment data in Kameleoon

1. Create a custom data and name it 6sense Segment ID.
2. Choose type ListOf, scope Visit, and acquisition method Custom JavaScript code.
3. Paste this code:

const sixSenseData = window.localStorage.getItem('_6senseCompanyDetails');
if(!sixSenseData) return;
return {value: JSON.parse(sixSenseData).segments.ids, overwrite: true};

If you prefer to use segment names in the Kameleoon segment builder to target your visitors with a Kameleoon campaign, you can use this code instead:

const sixSenseData = window.localStorage.getItem('_6senseCompanyDetails');
if(!sixSenseData) return;
return {value: JSON.parse(sixSenseData).segments.names, overwrite: true};

4. Click Validate.

Once you set up the custom data for the 6sense segments, you can build segments within the Kameleoon segment builder. Choose the custom data and the values you want to target. For instance, if you want to target visitors with the segment IDs 144075 and 206863, drag and drop the custom data 6sense Segment ID and use the operator matches the regular expression with the value 144075|206863.

Fetch and use 6sense company attributes in Kameleoon

Create a custom data for each attribute you want to use in Kameleoon. For example, to target visitors by industry, create a custom data called 6sense Company Industry.

1. Choose type Single, scope Visit, and acquisition method Custom JavaScript code.
2. Paste this code:

const sixSenseData = window.localStorage.getItem('_6senseCompanyDetails');
if(!sixSenseData) return;
return {value: JSON.parse(sixSenseData).company.industry, overwrite: true};

3. Click Validate.

Once you set up the custom data for the 6sense company industry, you can build segments within the Kameleoon segment builder by choosing the custom data and the name of the industry you want to target. For instance, if you want to target visitors in the Software and Technology industry, drag and drop the custom data 6sense Company Industry and use the operator contains with the value Software and Technology. Values are case-sensitive.

You can create as many custom data as you want depending on your use cases. To learn more about all available data, contact the 6sense support team.

Fetch and use the 6sense confidence attribute in Kameleoon

The value of this attribute indicates how confident 6sense is that the data is accurate for the current visitor, and may be either Low, Moderate, High, or Very High.

1. Create a custom data called 6sense confidence.
2. Choose type Single, scope Visit, and acquisition method Custom JavaScript code.
3. Paste this code:

const sixSenseData = window.localStorage.getItem('_6senseCompanyDetails');
if(!sixSenseData) return;
return {value: JSON.parse(sixSenseData).confidence, overwrite: true};

4. Click Validate.

Once you’ve set up the custom data for the 6sense confidence, you can build segments in the Kameleoon segment builder by choosing the custom data and the confidence level you want to target. For instance, if you want to target visitors with a 6sense confidence Very High, drag and drop the custom data 6sense confidence and use the operator equal to with the value Very High. Values are case-sensitive.

Fetch and use the 6sense score attribute for predictive targeting by buying stage and ICP fit

6sense’s intent score is a measure from 1 to 100 of a user’s readiness to buy. The intent score maps directly to the 6sense platform’s predefined buying stages for each of your products:

• Target stage: for scores less than 20
• Awareness stage: for scores between 20 and 49
• Consideration stage: for scores between 50 and 69
• Decision stage: for scores between 70 and 84
• Purchase stage: for scores 85 and greater

Create a custom data for each product you want to use a score with in Kameleoon. For example, for a product called myProduct, create a custom data called 6sense myProduct Score.

1. Choose type Single, scope Visit, and acquisition method Custom JavaScript code.
2. Paste this code:

const sixSenseData = window.localStorage.getItem('_6senseCompanyDetails');
if(!sixSenseData) return;
const scores = JSON.parse(sixSenseData).scores;
if(!scores) return;
scores.forEach(function(item){
  if(item.product == "myProduct"){ // Replace with your product's name
    return {value: item.buying_stage, overwrite: true};
  }
});

3. Click Validate.

The custom data’s value may be either Target, Awareness, Consideration, Decision, or Purchase.

Once you’ve set up the custom data for the 6sense score, you can build segments in the Kameleoon segment builder by choosing the custom data and the score level you want to target. For instance, if you want to target visitors with a 6sense score at the Decision stage, drag and drop the custom data 6sense myProduct Score and use the operator equal to with the value Decision. Values are case-sensitive.