Generate test ideas

Learn how to use PBX Ideate to turn friction points on your pages into ready-to-launch A/B test hypotheses, then launch one as an experiment.

Manually reviewing a page for friction points and writing each one up as a testable hypothesis requires conversion rate optimization (CRO) expertise most teams don’t have the bandwidth to apply to every page. PBX Ideate analyzes a page for you and returns a ranked list of ideas, each with the reasoning behind it and a proposed variation you can launch directly. This article walks through the PBX Ideate dashboard: adding pages for analysis, reading and organizing the ideas it generates, filtering them, and turning one into an experiment.

Open the PBX Ideate dashboard

Go to Insights > Test Ideas to open the PBX Ideate dashboard.

Dashboard tabs

The dashboard organizes ideas into four tabs:

• All Ideas: every idea PBX Ideate generates across your analyzed pages.
• Favorites: ideas you’ve starred.
• Used in Campaign: ideas you’ve already launched as an experiment.
• Archived: ideas you’ve archived.

Within a tab, ideas stay grouped under the page they came from. Each page appears as a card you can expand, with its ideas nested inside.

A search bar lets you filter by keyword, and a view toggle switches how ideas display. Only the All Ideas tab shows an idea count badge above the page cards, for example 51 Test ideas identified. Other tabs, such as Used in Campaign, don’t show a count.

Define project context

By default, PBX Ideate analyzes a page using only what it can see on the page itself. It has no way to know your brand voice, target audience, or business constraints unless you tell it. Project context lets you describe the parts of your brand that stay the same from analysis to analysis, written once and applied automatically to every future analysis for that project, without you repeating it each time you add a page.

1. Click the ⋮ menu next to Add page in the dashboard header.
2. Select Project context.

3. In the Define project context modal, select a project from the list on the left, or search for it by URL. Kameleoon labels a project Empty in the list until you save context for it.
4. In the text box, describe your brand voice, target audience, offer and differentiators, vocabulary to use or avoid, and any hard constraints PBX Ideate should never break. You can enter up to 5,000 characters.
5. Click Save context.
6. Click Done to close the modal.

Add pages for analysis

Add one or more URLs to queue them for analysis.

1. Click Add page to open the Analyze pages modal.
2. Enter a URL in the Page URL field.
3. Select the version to analyze: Desktop (default) or Mobile.
4. Optionally, enter an Analysis prompt to direct this specific analysis. You can enter up to 5,000 characters.
5. Click Add to list to queue the page. It appears in the list of pages to analyze on the right, so you can queue several pages before running any analysis.
6. Repeat steps 2 through 5 for each additional page you want to queue.
7. Click Start analysis to launch the analysis for every queued page.

Kameleoon detects the project automatically by matching the URL’s domain to your existing Kameleoon projects. If the domain doesn’t match a known project, a non-blocking warning appears and you can still proceed.

Use the analysis prompt for direction that’s specific to this analysis rather than to the project as a whole. Typical uses include:

• Which region of the page to focus on, for example the hero call-to-action (CTA) or the content above the fold.
• Which visitor segment matters most, for example returning visitors or mobile users.
• The KPI you’re optimizing for, for example add-to-cart rate rather than page views.
• Which analytics inputs to include or exclude from the analysis.
• What you’ve already tested on this page, so PBX Ideate doesn’t repeat it.
• The main goal you want PBX Ideate to focus on.
• How bold you want the proposed variations to be.

Unlike project context, which Kameleoon stores and reuses for every future analysis on that project, the analysis prompt applies only to the analysis you submit it with. Future analyses on the same page or project don’t inherit it.

Desktop and Mobile count as separate analyses: analyzing both versions of the same page uses 2 analyses, not 1.

On the Basic plan, a usage bar in the modal shows your remaining quota before you start the analysis.

Hypothesis generation isn’t instant. Analysis takes approximately 10–15 minutes, and the page card shows its status while the analysis runs.

On the Basic plan, Kameleoon disables Add page once you exhaust your annual quota. See PBX Ideate plans and quotas for details.

Manage your pages

Each page card has a ⋮ menu with Analyze again and Delete. If a page’s analysis failed, Kameleoon replaces the menu with direct Retry and Delete buttons, since those are the only relevant actions at that point.

• Analyze again: re-runs the analysis on a page that already completed. Consumes 1 analysis from your quota, the same as a new page. Analyze again replaces all existing ideas for the page (including any you’ve favorited or archived) with the newly generated ones. You can’t undo this action, so favorite or otherwise record any idea you want to keep before you run it.
• Retry: re-runs a page whose analysis failed. Retry is free and doesn’t consume a quota credit.
• Rename: hover over the page title and click the pencil icon to edit it inline. Confirm with the checkmark icon or cancel with the X icon.
• Delete: removes the page and its ideas.

Kameleoon greys out Analyze again with an info tooltip when it isn’t available yet:

• Still in the 30-day cooldown: the tooltip reads “To keep results relevant, each page can be analyzed once every 30 days.”
• Basic plan’s annual quota exhausted: the tooltip reads “You’ve reached your annual analysis limit: you won’t be able to analyze this page until your quota resets or you upgrade to Premium,” with an Upgrade to Premium link.

Read your ideas

Kameleoon numbers each idea (Idea 1, Idea 2, and so on) so you can reference it in team discussions. An idea card shows:

• Impact Score: a 0–10 score that Confidence AI generates from a model trained on more than 20,000 historical experiments. Five proportional dots next to the score (filled green, unfilled grey) give an at-a-glance read.
  • High confidence (8–10): strong evidence, proven patterns, and a clear mechanism.
  • Moderate confidence (5–7): a reasonable hypothesis that’s partially supported.
  • Low confidence (1–4): a speculative mechanism or an unsupported pattern.
• Status badge (for example, Draft): shows the status of the idea’s linked campaign in PBX Build.
• A ⋮ menu with View details, Add to favorites, and Archive.

Favorite and archive ideas

Click the ⋮ menu on an idea card and select Add to favorites or Archive. The same menu also has a View details option, which opens the idea’s side panel, the same panel you get by clicking the card itself.

• Favoriting an idea keeps it in All Ideas and also surfaces it in Favorites.
• Archiving removes an idea from All Ideas and Favorites; it then appears only in Archived.
• Unarchiving returns an idea to All Ideas, and back to Favorites too if you’d favorited it before archiving.
• You can’t favorite an idea directly from the Archived tab. Unarchive it first, then favorite it.

Test idea vs. hypothesis view

Use the view toggle above the idea list to switch how ideas group:

• Test idea (default): every idea appears as its own card.
• Hypothesis: ideas group under the hypothesis they support, with an explicit if-then structure. The page thumbnail appears once, at the hypothesis header level, using the first idea’s screenshot. Nested idea cards underneath don’t repeat the thumbnail.

Filter your ideas

Open the filter sidebar to narrow the idea list by:

• Project.
• Device version (Desktop or Mobile).
• Campaign status (whether you’ve already used the idea in a campaign).
• Impact Score (a range slider with numeric inputs for precise filtering).

Click Apply to run the filter. Filters don’t apply live as you change them, so you can stack several before you click Apply. Your filters stay applied when you switch tabs.

Explore an idea in detail

Click an idea card to open its side panel. The panel has three sections.

Hypothesis: the full reasoning behind the idea, as an if-then statement covering the optimization focus (Lever) it addresses, the behavioral insight behind it, the UX observation that surfaced it, and the best practice that supports it.

Test idea: the idea’s title, description, and Impact Score, followed by its Proposed variations, the copy or design variations PBX Ideate suggests to support this test idea. Click View prompt on a variation to expand its ready-to-use PBX prompt. Click Create in PBX to launch a variation as an A/B test or a personalization in PBX Build in one click, or View in PBX if a variation is already created there. You can add several variations at once without leaving this workflow.

Related campaigns: for an idea you’ve already launched as a campaign, this section lists the campaign with a ⋮ menu for Simulate, Edit variation, and View results, so you can check performance without leaving the panel.

Click the expand icon in the panel’s top-right corner to switch to a full-screen view, with the analyzed page screenshot on the left and the structured idea content on the right. This full-screen view makes it easier to review several ideas in detail without losing the panel’s context.

Share ideas with stakeholders

Click the ⋮ menu next to Add page in the dashboard header and select Share link to generate a Guest Mode link scoped to the project you’re viewing. Stakeholders without a Kameleoon seat can use the link to view the ideas without logging in.

Limits

There’s no per-project limit on how many pages you can analyze: your plan’s annual quota, shared across your whole workspace, is the only cap.

A page counts as a unique URL and version combination: analyzing both the Desktop and Mobile version of the same URL uses 2 analyses.

See PBX Ideate plans and quotas for the current quota by plan.