Social proofing

Build social proofing experiences using product interaction data, including stock alerts, popularity counters, discount highlights, and combined proof messages.

Shoppers trust a product page more when they see evidence that other people are viewing, buying, or almost missing out on the same item. Use the Kameleoon Activation API with the obtainProductInteractions() and obtainProductData() endpoints to build these social proofing implementations. Refer to the Get started article for more details.

The following sections list some of the possible types of social proofing experiences you can generate, based on the tracking and product data accessible with the obtainProductInteractions() and obtainProductData() endpoints.

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Urgency and scarcity messages

Social proofing type	Example message	Key product fields used	Purpose	Endpoint used
Low stock alert	“Only 2 left in stock, act fast!”	availableQuantity, available, leftovers	Creates urgency to purchase before stock runs out.	obtainProductData
Single item remaining	“Last one available!”	leftovers = one	Reinforces scarcity for exclusive or trending products.	obtainProductData
Limited quantities	“Hurry, just a few items left!”	leftovers = few or availableQuantity	Encourages faster decision-making.	obtainProductData

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Popularity and demand indicators

Social proofing type	Example message	Key product fields used	Purpose	Endpoint used
Product views counter	“243 people viewed this product today.”	views	Shows high demand to build FOMO (fear of missing out).	obtainProductInteractions
Purchase counter	“57 people bought this item this week.”	boughtQuantities	Indicates sales volume to boost credibility.	obtainProductInteractions

Price-based and promotional proofs

Social proofing type	Example message	Key product fields used	Purpose	Endpoint used
Discount highlight	“Save 20% today!”	price, oldPrice	Emphasizes savings.	obtainProductData
Limited-time offer	“This price ends in 2 hours!”	price, oldPrice, time condition	Creates urgency around deals.	obtainProductData

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Marketplace and multi-seller proofing

Social proofing type	Example message	Key product fields used	Purpose	Endpoint used
Seller credibility	“Sold by Merchant123, rated 4.9★.”	merchantID	Reinforces trust in third-party sellers.	obtainProductData

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Combined proofs

You can combine multiple parameters to create hybrid messages, for example:

• “Only 2 left, and 57 bought this week!” → uses availableQuantity + boughtQuantities
• “Trending in Laptops, rated 4.7/5!” → uses categories + rating
• “Few left in stock for the Sony WH-1000XM5!” → uses brand + leftovers