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Use a key page to target users who visit specific pages on your website.

Create a new key page

To create a new key page:
  1. Click Settings > Advanced tools.
  2. Click New tool at the top right of the page.
  3. Click Key page.
  4. Select one or more projects, name your key page, and enter the URL of the page you want to target.
  5. Click Create.

Define a key page as targeting condition

To add a key page to a new segment, use the Key pages condition, available only in the Trigger Builder.
  1. Navigate to the Conditions tab in the Trigger Builder.
  2. Select the Key pages condition in the Pages viewed tab.
  1. Select the key page in the dropdown menu and include or exclude visitors meeting the key page’s criteria.