Create an acquisition channel

Create custom acquisition channels to target visitors based on their traffic source, then use them as segment conditions or result filters.

You can target visitors using acquisition channels. Kameleoon automatically creates five default channels:

• Bing
• Baidu
• Google
• Yahoo
• Google Ads

Create a new acquisition channel

To create a new acquisition channel:

1. Click Settings > Advanced targeting tools.
2. Click New tool in the top right of the page.
3. Click Acquisition channel.
4. Select one or more projects, name your acquisition channel, and select an acquisition method in the dropdown menu:
   • Referrer URL
   • URL of current page
   • JavaScript

Referrer URL (regular expression)

Indicate the URL the visitor must come from for Kameleoon to target them.

URL of the current page (regular expression)

Indicate the URL the visitor must visit for Kameleoon to target them.

See Regular expressions for the syntax supported by the Referrer URL and URL of the current page fields.

JavaScript

Indicate the JavaScript assessing the visitor’s acquisition channel.

Example:

(function(){
    if (/user-manual/param=123/.test(window.location.search) ) {
        return true
    }
})();

Additional information about acquisition channels

Kameleoon checks the acquisition channel after each page view and stores it for the visit’s duration. Each new visit has its own acquisition channel. If a visitor uses multiple acquisition channels across different visits (for example, visit 1 = SEA, visit 2 = Direct, and visit 3 = SEA), the visitor accumulates two visits for SEA and one visit for Direct in the Results page when displaying by visit. The Results page displays one visitor for SEA and one visitor for Direct in the visitor view. A visit or visitor can have several acquisition channels assigned at the same time. Kameleoon records matches in the page event.

Add an acquisition method

You can add acquisition methods to define your acquisition channel more precisely.

Select the method and fill in the corresponding field.

Kameleoon links multiple acquisition methods with an and or or boolean. And limits the scope (visitor must fulfill all conditions), while or broadens the scope (visitors must fulfill one condition).

Click the X to delete an acquisition method from your acquisition channel.

Define an acquisition channel as targeting condition

To add an acquisition channel to a new segment:

1. Select the Acquisition channel condition in the Acquisition tab.
2. In the dropdown menu, select the created channels and include or exclude the visitors meeting the acquisition channel criteria.

Use an acquisition channel as a filter or breakdown on the Results page

You can use acquisition channels to filter or break down the data on the Results page. Both options are in the Audience tab of the Results page settings sidebar. See Results page settings for more on the settings sidebar.

Filter by acquisition channel

To filter Results page data by acquisition channel:

1. Open the settings sidebar and click the Audience tab.
2. Click Add filter > Add filter.
3. Select the Acquisition channel identifier.
4. Choose an operator, select one or more channels, and include or exclude the visitors who meet the criteria.
5. Click Apply filter.

Break down by acquisition channel

To break down Results page data by acquisition channel:

1. Open the settings sidebar and click the Audience tab.
2. Click the chevron to expand the Breakdown audience menu, then click Add breakdown.
3. Select Acquisition channel and specify its criteria.
4. Click Apply.

You can apply this breakdown to all goals by checking the corresponding box below the dropdown list.

When you break down results by acquisition channel, two system-generated entries may appear:

• RESTART: Kameleoon assigns this label to sessions with no referrer. Sessions without a referrer typically occur when a visitor’s session becomes inactive while the browser tab remains open and the visitor then returns to the page.
• DELETED: Kameleoon assigns this label to visits linked to a deleted acquisition channel. Because the channel no longer exists, Kameleoon can’t match the visit to a named channel.